PPC Management Plan & Services

Pay-per-click, or PPC, refers to online advertising. It is basically a search engine marketing (SEM) technique. Every time a person clicks on the advertised link and goes to the company website, the company pays for that click. Therefore, it is essential to have the right keywords and advertise in the proper spaces for your market niche, so that more potential customers come to your site. The better your ratio of clickers to clients is, the more value your advertising has to your company.

Here are the key steps to any PPC management plan:

• Keyword Selection: First you need to decide which search engine keywords you want to be listed on, and which search engine. Do you want to be listed only on searches from the search engine? Or do you want to take advantage of search engine driven ad programs, like Ad Sense, which put ads on other websites that relate to the content on the page that is up at the time?


• Keyword Matching Options: You need to fine-tune your keyword based listings. The finer-tuned your relevancy matches are, the less exposure your ad has – less clicks, but your ad has a greater of chance of actually being relevant to the user, therefore converting a higher percentage of users into actual clients or customers.


• Bid Management: Since pay-per-clicks can be somewhat subjective, you want to properly bid for the per-click costs. If your search terms are general, you may get many. Many clicks, which could get very expensive. The worth of the per-click cost is proportional to the conversion rate of clicks to customers, and you want to get the best worth out of your advertising.


• Ad Creation: Finally, you have to design your ad. If a banner ad, it should be catchy, but not too flashy, yet informative enough to minimize false positives (people who click but do not buy). But even Ad Sense and search engine ads must be worded carefully, to maximize attention as well as minimizing false clicks.


• Tracking Results: Once you have your ad up and live, you need to constantly monitor its progress, to make sure that it is profitable and a good return for your investment. How many clicks are you getting? What percentage of those clicks is converted into either referrals or customers? How much profit is being generated from users who found your website through those ads? And, even beyond just the external monetary gain, are there gains not directly related to the ad? For example, are people who get to your site through your ad mentioning your site on public forums? Analysis of results data is very important, to help you make further advertising decisions.

Our professional and experienced staffs at Lexprosoft take care of the following for you:

• Account Setup
• Keyword Research and Selection
• Ad development
• Ad Scheduling
• Bids
• Google Analytics
• Optimization of conversion rates
• Landing page development and review
• Return on Investment (ROI) analysis
• Reports on results at intervals specified by you

So, sign up with Lexprosoft today, for efficient PPC Management, to take your online business to the next level!